Brand Guidelines

Let’s set a course for success.

 Together we’ll find the best path to maintaining the No Joke™ brand. For more than 15 years, No Joke has been a symbol of fun, confidence, and family.

ORIGINAL LOGO

Our original logo is preferred to represent our brand whenever possible. The logo itself is four colors, with the words "No Joke" surrounding our mascot Joker, which is stamped by an overlaying 'no' symbol (ISO 7010).

Single-color variants are available upon request. Please seek authorization prior to any modifications.
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HORIZONTAL LOGO

Our alternate logo may be used whenever the original variant can not fit, such as in horizontal spaces designed for a more traditional logo.

Single-color variants are available upon request. Please seek authorization prior to any modifications.
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Color Palette

Color speaks volumes about a brand. Consistent use of our color palette is an important part of our identity. 

Primary - Purple

#5e2590

Secondary - Blue

#0055d4

Text - Dark Grey

#333333

Background

#eff4fb

Alternative Background

#999999

Typeface

Every project will have its own requirements and limitations. Use selections from one of the fonts below for your project.

Primary

Use sparingly in headings or wherever special attention is required. A little goes a long way.
FTY Speedy Casual NCV

Secondary

Use wherever type size is greater than or equal to 16 px.
Trebuchet MS

Tertiary

Use for long blocks of copy .
Ariel Regular

This is No Joke.

Industry leaders in Mixed Martial Arts since 2002.
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